Public Information Officer Job Description

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Under the general direction of the City Manager, performs responsible promotional and informational work in the preparation of publicity and development of promotional programs and material designed to improve public awareness of City services, programs, activities, plans and projects. Work involves responsibility for the development, maintenance and enhancement of a comprehensive informational program for all areas of interface between the City and the public, and establishment of professional working relationships to expand opportunities for improved interface with the public.

Work is generally assigned through oral instruction and is accomplished with considerable independence. Work is reviewed through conferences, observation, analysis of prepared materials, and other metrics as developed by incumbent. Performs other work as required.



Writes and edits Harbor City Happenings, Melbourne Messenger, and special articles and news stories concerning City activities, programs, plans and projects.

Develops and sustains promotional programs in conjunction with educational institutions, local business groups and service organizations.

Coordinates and prepares film and slide information materials for in house radio and television public service announcements and for City programming.

In cooperation with City departments; compiles and summarizes material and data to be used in presenting information to the news media and the public; serves as central point for quality and branding control for all City websites, publications and outreach programs.

Develops and executes city-wide web and social media strategies.

Position includes occasional emergency and after-hours assignment.




Completion of a Bachelor's Degree program at an accredited college or university with major course work in Marketing, Public Relations, Journalism or related field; experience in journalism, publications, or public relations, marketing and communications or any equivalent combination of acceptable education, training, and experience. Proven track record of accomplishment in the field. Valid Florida driver’s license or possession of valid out of state driver’s license and ability to obtain Florida driver’s license within 10 days of employment.



Knowledge of the methods, principles and practices of journalistic writing and editing as applied to public relations and promotion of municipal activities, including:

• Publication design, layout, and preparation of materials for a printer.
• Photography and photo editing.
• Media relations (including support for emergency operations).
• Video shooting and editing.
• Web design, production, and maintenance

Knowledge of the principles and practices of public relations work including verbal, written and visual presentations.

Knowledge of municipal organization and functions and the relationships within municipal government and other levels of government.

Knowledge and ability in effective use of the internet and other alternative media, including fluency in both the use of social media and the means to gauge its effectiveness.

Ability to communicate clearly, concisely and accurately; orally and in writing.

Ability to establish and maintain effective working relationships as necessitated by the work, and collaborate effectively across a broadly diverse organization.

Ability to apply principles of marketing and branding to municipal communication functions.



Ability to make oral and written presentations.

Ability to communicate clearly, both orally and in writing.

Ability to hear and understand conversations in English in various tones of voice, as well as accents.

Ability to speak in English, both clearly and concisely.

Ability to see, read and comprehend letters, numbers, characters, symbols, and words which are in English.

Ability to print or write letters, numbers, characters, symbols and words which are legible and understood by others.

Ability to work under pressure/stress with extreme accuracy.

Ability to stand and sit for periods longer than 30 minutes but not to exceed four hours consecutively.

Ability to lift and carry video equipment to and from work locations.

Ability to operate a motor vehicle.


This job description is not intended to be and should not be construed as an all inclusive list of all the responsibilities, skills, or working conditions associated with the position. While it is intended to accurately reflect the duties and responsibilities of the position, management reserves the right to modify, add, or remove duties and responsibilities as necessary. This job description does not constitute a written or implied contract or offer of employment.

Revision Date - 2013