Development & Marketing Administrator Job Description

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CHARACTERISTICS OF THE CLASS

Under the general direction of the Recreation Manager, performs professional and administrative work in developing and directing the department’s marketing, volunteer and sponsorship program. Work is guided by City rules and regulations. Work is reviewed through attainment of program objectives, observation, reports and results obtained. Work requires flexible hours including nights, weekends and holidays. Performs other work as required.

EXAMPLES OF DUTIES

A.    ESSENTIAL FUNCTIONS

Performs public relations duties and services and maintains effective communication between City, boards, other City departments, and community organizations.

Oversees the Marketing of the Department for the classes, programs, events and manages Department branding. Coordinates the development of monthly communications and quarterly newsletters.

Develops and presents proposals to community and business partnerships opportunities for department sponsorships and fundraising. Research, preparation, solicitation, and conducts presentations for the Department.

Recruits and coordinates volunteers for recreation programs / events, and park projects. Research, develop, and coordinate memorial programs and policies.

Creates, implements, and oversees communications programs and projects including website management, use of social media, media releases, and community outreach.

Writes and reviews press releases, public service announcements and articles, and promotes department programs and events, parks, open spaces, and facilities.

Implements and assures uniform policy and procedure adherence for the recreation facilities.
    
Remain on-call after regular hours including weekends, nights and early mornings.

REQUIREMENTS

A.    TRAINING AND EXPERIENCE

Completion of a Bachelor Degree in Recreation Administration, Public Administration, Business Administration, Public Relations, Communications, Philanthropy related field and three years of experience in public relations; program/event sponsorship development and maintenance; marketing; and fluency with social media in a public or private agency or any equivalent combination of training and experience. Must have a valid State of Florida Driver License. Applicants who possess a valid out of state driver’s license must obtain the Florida driver’s license within 10 days of employment.

B.    KNOWLEDGE, SKILLS, AND ABILITIES

Knowledge of planning and coordinating citywide special events.

Effective oral and written communication skills.

Ability to establish and maintain effective public relations.

Ability to work effectively with the public and City Boards and Departments. Must be able to communicate with a large number of people or one-on-one.
    
Skills in budgetary practices and procedure.

Ability to develop long-range planning techniques, policies and procedures and promotional techniques for recreation facilities and programs.

Knowledge and skills in the use of personal computer and various application programs and the internet.

C.    PHYSICAL AND MENTAL REQUIREMENTS

Ability to communicate in English clearly, both orally and in writing.

Ability to sit for long periods of time not to exceed eight (8) hours in one day.

Ability to read and understand complicated reports.

Ability to use hands, wrists and fingers.

Ability to write reports that are legible and understood by others.

Ability to lift and move tables and chairs.

Ability to walk, stand, reach, kneel, stoop and lift throughout the working day and participate in activities which requires physical dexterity.

Ability to drive to recreation sites throughout the day.



THIS JOB DESCRIPTION IS NOT INTENDED TO BE AND SHOULD NOT BE CONSTRUED AS AN ALL INCLUSIVE LIST OF ALL THE RESPONSIBILITIES, SKILLS OR WORKING CONDITIONS ASSOCIATED WITH THE POSITION.  WHILE IT IS INTENDED TO ACCURATELY REFLECT THE POSITION ACTIVITIES AND REQUIREMENTS, MANAGEMENT RESERVES THE RIGHT TO MODIFY, ADD OR REMOVE DUTIES AND ASSIGN OTHER DUTIES AS NECESSARY.  THIS JOB DESCRIPTION DOES NOT CONSTITUTE A WRITTEN OR IMPLIED CONTRACT OF EMPLOYMENT.

Revised - 12/8/14